What does the survey mean?

  • Why do businesses prioritize Analytics use for experience enhancement (31%) and risk mitigation (28%) versus profit maximization through increased channel effectiveness (18%)?
    • Because they prioritize the impact on market performance of putting customers at the centre and developing Analytics strategies to get to know their personal needs and be able to offer them a customised product.
    • In response to this streategies, a high demand for new products follows: tech devices which make our life easier.
  • Companies value, in the first place:
    • Surviving in the new market.
    • Structuring their business around the consumers’ experience.
    • To acelerate growth through Digital Transformation versus profit maximization.