“The Importance of Data Literacy”

(Michelle Knight, Dataversity, 12 March 2019)

“Upon talking to many individuals and organizations from every single continent, except Antarctica, they realize data is one of the best assets to harness. They know the key to success in what has been described as fourth industry revolution requires harnessing data’s power within an organization”.

Jordan Morrow, Global Head of Data Literacy at Qlik, wants to teach people how to use data analytics in a world taken by a data literacy storm. According to Morrow, leading organizations like Amazon, Facebook, and Netflix go a step beyond by being extremely good at utilizing data, following trends, and analyzing that information. In a worldwide study with over 11,000 participants, he found that only one out of every five people felt they were data literate. Morrow reviewed 600+ public companies around the world. This evaluation was commissioned with the Wharton School of Business and Qlik. Through statistical analysis, he found that organizations with the top tier of data literacy had a greater enterprise value of 3-5%. This translated to hundreds of millions of dollars of value and better return on equity. He developed the Adoptive Framework, which organizations can adopt and then can drive a data literacy strategy in house, whether it is for 10 or 100,000 employees. This can create a culture towards being more data-informed in its business. Morrow directed Qlik’s own Data Literacy Program, developing over the course of two and a half years. With this program, the Qlik team can to speak to data literacy, not just sell and support a product. The Data Literacy Project aims to ignite discussion and develop tools for building a successful data literate society. From this ongoing dialog, industry leaders, Big Data customers, and students can advance their own and spread data literacy. Enterprises that have high data literacy are well ahead in leveraging their data compared to other organizations.

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