Report in 1 minute
Digital Transformation is not about more revenue or less waste, but about new working methods and management approaches.
Products and services life cycle should be considered holistically: think about the connection being made with customers and users in the long-term, a relationship more profitable than any short-term outcome.
Products and services have to be kept as simple and practical as possible: the full value of the product or service should be enjoyable as soon as the customer pays for it –with availability, continuity, security and capability–.
Continuity and capability can be automated: a system can now learn when is it necessary to apply more resources just when they will be needed, or can learn how to recover from an incident without human intervention.
DT is a never-ending process. Firms should improve their assets continually:
whether it’s products, services, service components, people, practices (working iteratively and using feedback before, during and after each iteration) or relationships (sharing data and use cases with new partners to save costs and development time).
- Your professionals should learn to speak data as a new second language. Three key data vocabulary areas are:
- Value: employees must coordinate results from different sources to provide value.
- Information: raw data doesn’t mean anything by itself, as it depends on context, data type… and it’s not understandable by a person.
- Analytics: information is necessary to make decision, but it’s not enough.
The importance of speaking dialects
Different industries should use dialects that contribute to their customer experience. Examples of dialects:
Industry: IoT, sensorization, robotization, predictive maintenance, real-time…
Marketing: social media, Natural Language Processing, customer experience, user experience…
Make data language part of your management strategy.
- Society 0 revolution is happening as you adopt Industry 4.0.
- Society 5.0 incorporates Industry 4.0 innovations to the daily life of the population.
- Example: “Smart City” is using technological applications to manage cities. But technology changes how people think and behave, not only how cities look and function outwardly.
- Japan is the first country to talk seriously about a “super-smart” society.