“A New Path for Telco Customer Engagement”

“Next-generation marketing and sales techniques offer incumbents real opportunity to thrive in a challenging landscape”   The long-promised concept of Omni-channel is becoming a reality now that mobile and the web are seamlessly connected and both automation and personalization are possible with Advanced Analytics (AA). Two threats have exposed the old way of doing business…

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“10 Data and Analytics Trends to Watch in 2019”

“In 2019, leaders are now being challenged to change their siloed, departmental analytics approach to data, put away all their “interesting” dashboards, and get down to defined business outcomes. It is not just analytics; you have to keep your eye on the prize-action”.   These are 10 Enterprise Analytics Trends to watch in 2019: 1)…

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“5 Reasons To Pool Your Data”

“Credit unions are smaller than major banks and do not have the same quantity of data that banks are collecting from their customers. Data pooling seems to be the major key in this problem…”.   There are five reasons the credit union must be involved in data pooling: 1) Access to diverse data:  data diversity…

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“5 Data Analytics Trends in 2019”

“There is a gap between the availability of today’s analytical tools, and their adoption within organizations. If those gaps can be closed, the result will empower humans, and then enterprises will be able to handle it”.   Data Analytics trends in 2019: 1) Artificial Intelligence (AI) will make Analytics more human, not less: from reading…

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“Data Analysis And Project Management: How Analysts Can Benefit From Project Management Techniques”

“As an analyst, you really need to be, in a sense, bilingual. You need to have a competency in analytics and a firm understanding of your organization’s domain, to be able to translate analytics into action”.   While data analysts are incredibly smart and talented individuals, they sometimes have difficulty communicating with their takeaways and…

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“Business Value of Big Data Analytics: A Systems-Theoretic Approach and Empirical Test. Information & Management.”

““Although Big Data Analytics (BDA) are considered as a key driver of marketing and innovation processes, whether and how BDA create business value is not understandable and empirically validated at a large scale””   This research, using as an example social media analytics, theoretically explains and empirically tests the market performance impact of BDA. Based…

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“5 Ways an Enterprise Data Layer Drives Innovation”

““An enterprise data layer can provide the speed, reliability, scalability and agility needed to thrive in today’s complex business landscape..””   There are five major ways an enterprise data layer drives innovation: 1) Increasing productivity: a modern enterprise data layer offers you data autonomy and complete control of your data, wherever it resides. 2) Ensuring…

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“Top Five Business Analytics Intelligence Trends for 2019”

““AI promises to enhance human understanding by automating decision-making. But, as organisations rely on AI and machine learning for data-driven decision-making, we’re seeing a rise in human hesitation about the trustworthiness of model-driven recommendations”.”   Top trends in business Analytics Intelligence: 1) After the hype, the rise of explainable AI: There is lack of machine…

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