“5 Ways an Enterprise Data Layer Drives Innovation”

(Jonathan Lacefield, Datanami, 25 January 2019)

"“An enterprise data layer can provide the speed, reliability, scalability and agility needed to thrive in today’s complex business landscape..”"

There are five major ways an enterprise data layer drives innovation: 1) Increasing productivity: a modern enterprise data layer offers you data autonomy and complete control of your data, wherever it resides. 2) Ensuring compliance: organizations can get a 360-degree view of every interaction so they can respond easier to compliance requirements (e.g., HIPAA, SOX and GDPR). 3) Delivering personalized experiences: personalization is achieved. Technology can uncover relationships between disparate data sets, ending up with more sales and resources for support innovation. The tools and data that employees need are always readily available, making their work more efficient. 4) Increasing Business Agility: as market dynamics and businesses shift, companies can take the real-time insights they need and make the right decisions quickly; 5) driving competitive advantage: when enterprises’ need change, they derive new solutions, so they are ahead of their competitors. Enterprises are flexible to store, run and process data; they are able to move faster and innovate quicker. Data layer lives up to its promise: Companies need a data layer that can sit on top of all their multi-cloud and hybrid cloud architecture. With this company's data layer architecture, enterprises can deploy part of the data layer on premise and move the data in and out of any cloud at any time, with no downtime or re-writing of their applications.

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