“ ‘Hydrogen is clean. It’s flexible and has many applications. What’s not to like about it?’ said Shell’s Bishop”.
Toyota and Shell have partnered with two objective, on the one hand the construction of hydrogen stations intending to create a hundred new retail outlets for 2024, and on the other hand the elimination of combustion engines by 2050. Both companies bet heavily on this technology and California is the ideal place due to the country's strict clean air rules. But they are faced with a major hurdle which is the shortage of refueling infrastructure. Futures forecasts are quite positive for both Shell and Toyota. Shell expects market demand for the hydrogen battery to peak in five years and Toyota seeks to compete with hybrid cars so it expects to increase tenfold sales to 2020 and match prices with the Tesla Model 3 to 2025. On the other hand, there are skeptical arguments about hydrogen due to its high flammability because it can remember past accidents with the use of this during the Second World War. Other criticisms come from the competition, as it is Elon Musk, Tesla’s chief executive officer, who rejects them for their inefficiency compared to electric vehicles.This attitude has caused that oil industry companies to position themselves on the Toyota side to form a world hydrogen council.