“The Spanish-language and Portuguese-language newspaper markets have been so important for the Times that they are the only regions of the world where the news service offers packages in the local languages, according to the company's site”.
The New York Times corporation recently made a bold business move to specifically target their Latin American audience, by launching The New York Times en Español on February 8th. The Spanish language market is an extremely important one for The Times, and it is only continuing to grow. The company is already taking full advantage, which is why Latin America is the only region in the world where the Times offers packages to readers in their native languages. As it stands, The New York Times en Español is offered to readers free, without subscription, and the current business model for revenue is through advertisement, with a goal of leading into subscription revenue. The international President for The Times, Stephen Dunbar- Johnson, says the company still has a long way to go in learning about their Latin American target market, and needs to figure out its preferences before integrating subscriptions into the business model. Currently, the Spanish edition of The Times has been covering prominently stories important to Latin America, such as the Zika virus and Central American migration --coverage coming from correspondents based in Latin America and the Caribbean. But it will also be covering world content. Over time, the company hopes to find the best way to engage with their new readers in order to open up a subscription market. IN the meantime, they are taking their time with this new venture, which will be a fascinating and strategic venture for The New York Times.