“Is Global Expansion Good for Times Readers?” Margaret Sullivan, The New York Times, 12 February 2016

This global expansion (...) may well prove helpful to the journalism as well as to the bottom line

The New York Times has launched its new Spanish-language edition with a culled number of posts from the original version. This project tries to tackle several issues that The New York Times is now facing. One of them is the goal of  expanding the foreign readership of the newspaper; and, in the process, staying profitable in the wake falling advertising income from the print edition. Therefore, the paper doesn’t rule out a pay wall for the Spanish-language edition. But, for the moment, access is completely free. The second issue is The New York Times aim of strengthening journalism in countries dangerous for journalists, like Mexico, where the new staff has been based. These journalists could feel safer under the The New York Times protection. Apart from this, the new staff has to deal with issues such as translation, as the head office wants to keep the correct phrasing and local tone of the Spanish language. Anyway, The New York Times in Spanish has started on the right foot, as it has garnered 250,000 likes in Facebook, and it has already reached the 55,000 Twitter followers. But the paper is not satisfied: it wants to implement new editions in other parts of the world throughout this year. It has suffered mishaps in its Chinese-language version, launched in 2012, as it was shut down by the Chinese government. In any case, the global expansion of The New York Times could be helpful to journalism as well as to the the paper’s economic health.

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“Is Global Expansion Good for Times Readers?” Margaret Sullivan, The New York Times, 12 February 2016

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