PLAY TIME’S OVER FOR PLAYBOY

Pornographic magazines, even those as storied as Playboy, have lost their shock value, their commercial value and their cultural relevance.
Ravi Somaiya, The New York Times, 12 Oct 2015
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n its March 2016 issue, the former worldwide icon of pornography, Playboy Magazine, will stop featuring nudity. After the first publication in 1953, Playboy has become synonymous with American adultery –and to its critics, with cultural sexism. It was the Internet and mass production of free online pornography that has brought the former cultural icon to it’s knees. At the peak of Playboy’s circulation in 1975, the company boasted 5.6 million copies sold, compared to its 800,000 today in the age of the Internet. Now, pornography is expected to be fast, free and digital. Playboy’s monopoly on porn ended a long time ago, and for the magazine, coming to terms with that may not be such a bad thing. Since Playboy.com became a nudity-free site, the number of visitors increased drastically, from 4 million viewers per month, to 16 million viewers per month. Reinforcing that, many people really do read Playboy for the articles, and why wouldn’t you? Playboy has published work from Margaret Atwood, Ian Fleming, Ray Bradbury and Norman Mailer. Playboy’s new approach will be to attract advertising’s golden ticket, millennials. Its Chief Executive, Scott Flanders, compared the new direction with the successful news outlet Vice, but jabbed that “the difference between us and Vice is that we’re going after the guy with a job.”

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Playboy Will No Longer Publish Nude Photos || Complex

Debate: Related Articles
Three Different Perspectives on the Same Issue. Click on the title to see more
I Will Miss the Nude Women in PlayboyWhat’s Smart About Playboy’s New, Nudity-Free Approach to SexyPlayboy’s ‘No Nudes’ Is What Happens When Platforms Rule

The fact of the matter is that the well-known joke about Playboy has been turned on its head, and people today probably do buy it for the articles. As a pure purveyor of titillation, Mr Hefner’s magazine has become passé.Gary Silverman, Financial Times, 16 Oct 2015

If the offline magazine follows Playboy.com, Playboy can get more readers by showing less. The choice seems obvious, but print magazines have a sad history of dying out because they refuse to change with the times.Bonnie Burton, CNet, 15 Oct 2015

For Playboy to survive in a platform-driven world… the publication is abandoning the core of its brand’s identity.Julia Greenberg, Wired, 13 Oct 2015
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PLAY TIME’S OVER FOR PLAYBOY

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