When an article blows up on Facebook, who gets credit? The reporter who wrote the story or the engagement editor who came up with the prompt?
Alana Hope Levinson, Medium, July 16, 2015

ews websites are now most frequently visited through a link posted on a social network like Twitter or Facebook. Within this emerging media landscape is a new paradigm for women in journalism, with women holding 55% of leadership positions, compared to 23.3% of the media at large. However, social media writers and editors typically command little respect in the newsroom and are not given due credit. The people working in social media act as the intermediaries of any given news story, gauging the public’s reaction and interacting with the public. Being this go-between requires the rebranding of an article into something more suited to social media, something which is criticized and deemed click-bait by fellow staff members and readers alike. This, paired with limited upward professional mobility projects a bleak view of careers in social media. Many women see the social media field as a stepping-stone to more traditional journalistic outlets. Other women feel comfortable in social media and see, instead, it’s growing importance to the media as a whole. It is a role also frequently misunderstood by the veteran “guard men” in the newsrooms, and is therefore a view which is, in a sense, a direct product of these editors themselves.

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Megan Kamerick: Women Should Represent Women in Media || TED Talks

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While there are many men in PR -including 80% of upper management-  it’s women, often young women, who are likely to be doing the grunt work of sending emails and writing tweets and cold-calling contacts.Ann Friedman, New York Magazine, July 18th, 2014
If you include the advertising world, the people shaping your media messages are 60% percent female, compared to 47% of the overall workforce.Olga Khazan, The Atlantic, August 8th, 2014
For women, social media presents abundant opportunities to lead, effect change, innovate, and build relationships across sectors, locally, nationally, and globally.Jessica Faye Carter, Mashable, Febuary 15th, 2010
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